Checkout module without user login - Anyone setup like this.
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ASNet0007
Joined: 2006-10-17
Posts: 177 |
Posted: Mon, 2009-03-09 17:51
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Just starting to setup my site to sell my photos and wondered if others were getting the users to login first or not. What are the benefits / pitfalls with each option? Thanks |
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Posts: 4338
For goodness sakes don't make people login - your sales will drop by 90%. Every extra click between you and your customer's wallet is a disaster.
Posts: 177
Thanks for the advice. The reason I asked was almost all sites selling items require the user to create an account before purchasing.
Posts: 4338
For sites where the payment is integrated into the main application (rather than outsourced to Paypal or Google) it makes some kind of sense, although it's sensible to leave it until *after* the customer has decided to purchase before making them jump through hoops by filling in forms etc.
Gallery/Checkout sidesteps that by passing all that hard work on to the payment processor (excepting checkoutemail) which I think is a great simplification, particularly for people who already use paypal and have the relevant cookies stashed in their browser so it recognises them. Given that, I don't see the advantages of forcing people to create a Gallery login as well, particularly not *before* you let them choose what to buy.
the eCommerce sites I'm familiar with make you create an account - sure - but they'll happily let you fill your basket as a guest user first, and then collect your details and create the account as part of the payment process when you're already expecting to provide details like your address and email.