The Facebook login has become the de facto door to Internet.
I wonder how many other people out there have Gallery2 sites like mine. It's a big sporting photo database attached to a club website, from which, every week, the best pictures are lifted into a variety of Facebook accounts where they are discussed and commented on. The sport is cricket, a highly technical sport like baseball and some of the comments on shots played by juniors made by coaches and senior players are actually very helpful.
The point is that I want all this stuff on our site, where it can hang around and site members who aren't on Facebook (about 70%) can see them. We need the site for all the things you can't do on Facebook, especially event planning, match reports and so on. And a club in the next village was kicked out of the League for harmful comments on its Facebook wall last week.
But people log in to Facebook every day. Even users who have set up Joomla and Gallery2 accounts only log in to the main club site one in every 5 visits.
It seems to me that the most important thing for the future of programmes like gallery2 is a bridge (that works and is supported) which allows the use of the Facebook login and a shares the comment system so that the photo remains in the local gallery with the Facebook comments, from all the accounts it has been copied to displayed below it.
Otherwise we'll just be running a storehouse for Facebook accounts.
As a club, if we can't beat them, we'll be forced to join them and shift all the photo content over to Facebook and try and get some sort of control on there. That would be a big step downhill.
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Maybe a better way to think about it Grasshopper is "Choose your battle".
Is Facebook a battle lost or a massive opportunity - start looking at mashing up your content and don't necessarily stop at Facebook but also look at MySpace and other avenues especially mobile. Obviously T&C remain and your brand strategy has to work in the mashed up world, but its definitely all to play for.
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Facebook is like an internet traffic pig. Everyone is forced to develope facebook applications between their website and fb. And it is a good thing too, facebook allows everyone to do this. Once you have created a good useful application on fb,you then limit the features a user can operate on facebook with your fb application. This then requires that user to come to your website, which he is more than happy to do if your features are great. After that you can eat up much of the traffic for a given particular interest, that is, if you are able to be more useful than facebook. Which isn't hard to do actually, given fb is just a huge social network. But when it comes to my photos, I will be putting them on my website which is mostly feed through facebook. But make no mistake, unless your google,yahoo, and just a few others, you have to work with facebook.
Shea,